In Google Ads, Quality Score is a measure of the relevance and ranking of your ad. The top search queries for which it appears in search results. The resource where the consumer is directed.
The influence of the quality indicator on different parameters
One click bid
If the quality indicator level increases. Then anhui cell phone number list the click rate decreases accordingly. This process can also happen the other way around. As this What is Google indicator decreases, the cost of a click increases . This happens because the quality indicator confirms the parameters on which the click rate depends. This refers to indicators such as CTR , ad relevance, and landing page quality.
Ad rating in search results and display of additional information (contact information, geolocation, special links)
A high quality score means that your guide to linkedin’s plans and pricing ad is more competitive in the market, and can therefore be ranked among the top results in search results. Thus, your ad is more likely to be selected by the Google Ads system to be displayed at the top for search queries.
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If the quality indicator is low, then this qatar data should be a wake-up call for you that the ad is not relevant and needs to be improved. After making What is Google changes, the rate of one click should fall, thereby increasing the ratings of the ad and increasing competitiveness.