Expert tip: Take a bird’s eye view of the company to find areas or processes that could benefit from AI. This will free up marketer’s time to focus on elements that are more creative and strategic.
The rise of AI agents
AI is a series of complex technologies, and its capabilities lend it to being able to control other systems to become AI agents that you can use in your digital marketing.
An AI agent is overseas data a software program that can interact with its environment
“2025 is the year when AI goes from saying stuff to doing stuff through the rise of agents,” explained Brian Corish, Experience Architect at Accenture Interactive.“For example, previously you could use
ChatGPT to create content, you then had to copy and paste that content or translate it. Now [ChatGPT] will run the whole campaign, open and control different platforms and even A-B test content.”
Expert tip: Use AI agents to pull and analyze data from Google Analytics or Meta, create a report, and send it to the team every morning to measure campaign performance. This enables marketers to double down on campaigns that are working and tweak or abandon ones that don’t.
AI is transforming ecommerce
AI is transforming ecommerce by allowing retail brands to enhance the customer experience, streamline business processes, and deliver a seamless omnichannel experience.
Effective ways AI can enhance ecommerce include:
- Tailored meanings of work: which direction are we heading? recommendations: Use AI to analyze purchase history, customer behavior, and preferences to provide highly personalized product recommendations.
- Chatbots and virtual assistants: AI-powered chatbots can handle customer inquiries, provide support, and guide users through purchases.
- Dynamic pricing: You can adjust prices in real time using AI algorithms based on demand, competition, customer behavior, and other variables to maximize profitability.
- Visual search: Customers can upload images to find similar products for a more intuitive shopping experience.
- Voice commerce: Integration with voice assistants like Alexa or Google Assistant allows customers to shop through voice commands.
“E-commerce interfaces in 2025 are going to rapidly advance with AI,” said Jim Lecinski. “For example, if I want to take a wedding invitation and upload a photo of that to a fashion clothing
website and say this is semi-formal attire. I have my Visa card, you know my budget, you know where I live, you know the date of the wedding; get me semi-formal attire in my size.”
AI can give advertisers more control
AI can significantly enhance ad campaigns by optimizing various aspects of the advertising process, making them more efficient, effective, and tailored to target audiences.
whatsApp filter So they’re much easier for people to maintain than ad campaigns of the past,” stated Nikki Lindgren, Founder and Managing Partner of Pennock on the DMI podcast.
At the moment, it’s hard to know whether your money was spent on Gmail or ads for example.