You can also consider building a new setup specifically for Black Friday that includes more products than you normally focus on.
There is no reason to bid on keywords or products where you know you will not be able to compete on price or terms on the day.Remember to review negative keywords and search terms and assess their relevance in relation to your new setup. You can also test the new setup in place on, for example, Singles Day on November 11th.
You can then quickly start the “old” .
There is also a lot of traffic on search, especially if you are a brand owner.
Although many more people click to phone number library buy, you should still be aware that the ultra-generic keywords, such as “dress” or “lamp”, are not necessarily where it makes the most sense to spend. On the other hand, “Danish designer lamp” could be very relevant to advertise on if you have a reasonable selection here.
If you primarily sell expensive branded products and have a modest discount, you should probably focus a larger part of your spend on long-tail keywords, where the consumer searches more specifically for what you offer.
Keywords that are a combination of brand and product type are often the keywords that win on the day. Brands that are strong within a specific segment – for example LEGO – will be a winner on the day if you have made a general discount on the products and have this communicated to your target group.
8.1 – Enrich your product feed
Google Shopping is a placement that is often the type of content you create shapes used to drive traffic from customers at the end of the purchasing process. And a word is only becoming more and more important for who wins this placement (relevance). In May 2021, Google announced that the results in Google Shopping will include organic results going forward, where historically it has only been a paid placement. They are doing this to ensure that consumers on Google get the best possible experience and that Google remains their preferred search engine.
One way to further optimize your product feed is to include the key keywords early in the product title and description to show Google relevance to the keyword. If you don’t want to write it on the webshop, some feed generators allow you to manipulate these parameters so that it doesn’t affect your expression on the webshop.
Finally, remember to re-fetch the feed information once the offer prices are activated on the website, so that it is also active in your advertising. You do this in Google Merchant Center under Products > Feeds > “Feed Name” > Fetch now.
9 – Get the most out of your email setup
If email marketing is a central part of your canada cell numbers marketing strategy, your efforts on this channel before and during Black Friday can be the difference between a success or failure for your business. Through email marketing, you have the direct opportunity to get your messages out to your most loyal followers and customers without having to think about character counts, bidding or text approval. Therefore, it is essential that you build a reasonably sized email list to which you can send newsletters in the days leading up to, during and after Black Friday.