Withdrawal of forms is a big challenge for website owners, as 81% of people leave the forms incomplete. For every abandoned form, you lose conversions, sales, and revenue.
In this post, How to reduce form abandonment we’ll show you 9 effective ways to get visitors to fill out forms so you can increase conversions on your site.
But first, let’s clarify what we mean by the phrase “abandon form.”
What is Form Abandoning?
The abandonment of the form occurs when a visitor starts filling out a form on their website and leaves the page without sending it.
It can be a contact form, registration, jamaica phone number data checkout or any other form you have on your website.
But remember that each form plays a role in generating conversions and revenue. Therefore, it is important to reduce the abandonment of forms on your website.
With this, you can grow your email list, increase shopping and grow your business.
But you may be wondering, “Why do people abandon their forms?”
In most cases, site owners simply don’t know why users abandon their forms.
Background abandonment tracking in WordPress
The easiest way to track the abandonment of forms on your WordPress site is to use MonsterInsights.
MonsterInsights is the No. 1 Google Analytics for WordPress plugin that turns complex website data into easy-to-read reports.
MonsterInsights has a Forms add-on that is available on your Pro plan. This allows you to track the impressions and conversions of your forms.
First, you need to install and activate the MonsterInsights plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.
Then in the WordPress dashboard, what types of leads are there? go to the Insights” “Adons” page. Look for the Forms add-on and install it.
Now, you will need to go to the Settings page and select the Conversions tab.
Make sure that the form conversion tracking is enabled here. After that, MonsterInsights will automatically detect the form plugin you are using and begin tracking the performance of forms.
With this, MonsterInsights form tracking is configured. You should wait at least 48 hours for it to collect enough data to display a report for you.
Recovery of abandoned forms with WPForms
The best tool to reduce form abandonment is WPForms.
WPForms is an easy-to-use form maker that allows you to create all kinds of forms. It comes with 5 ready-to-use resources to reduce form abandonment. We will show you how to set up and use them all.
1. Save abandoned form entries
WPForms allows you to capture partial forms entries so you can collect leads even if the user does not submit the form.
To get started, email data install the WPForms plugin on your website. Then, in the WordPress dashboard, go to the WPForms” Addons page.
Find the “Form Abandonment Addonon” and install it.
Once installed, you are ready to create a form that saves abandoned entries.
Go to the WPForms” page Add new to create your first form. Here, you will need to add a form title and select a template or you can start with a blank form.
2. 2. Turn boring forms into conversations
A popular reason for abandoning forms is that users lose interest and give up because the form is too long and boring.
WPForms helps you overcome this by turning your form into a conversation that keeps the user engaged to the end.
This creates an experience that feels more human, so you can improve form filling rates.
To create conversation forms, go to the WPForms” page and install the Conversational Forms addon.
Then create a new form or edit an existing one to access the WPForms form builder.
Within the builder, open the Settings tab” Conversation Forms. You will see a check box to enable conversation form mode.
When this box is checked, you will see more options for adding a title, a message, and a custom mark to your form.
3. Use templates to keep forms simple
If your form has unnecessary fields and requests a lot of information, it may bother users. Using the MonsterInsights form crawler, you can find out if long forms are left incomplete.
To make improvements here, you need to keep your form simple and collect only the necessary data.
WPForms comes with more than 150 templates that minimize the fields needed so that your visitors don’t get overwhelmed with the amount of fields they need to fill in.
These models are designed to collect only relevant data to maximize form completion.
You can access the templates by navigating to the WPForms page “Add New”.
Just select the desired template and the form builder will be opened, where you can customize the form with ease.