A lead capture page allows you to collect your visitors’ email addresses using an opt-in form. You can use this page to offer lead magnets and promote products to increase engagement, sales, and revenue.
In this tutorial, we’ll show you how to easily create a lead capture page in WordPress.
Before we start, let’s learn what a lead capture page is.
What is a Lead Capture Page?
A lead capture page is a landing page created especially to collect contact information from visitors and potential customers.
For your page to be successful, you need to offer visitors something valuable so that they are willing to share their information. For this, you can offer rewards, finland phone number data discounts or lead magnets such as eBooks and useful guides.
You can easily create a lead capture page in WordPress, but if you really want to increase your leads, you should use a powerful page builder that gives you access to conversion rate optimization features.
So before we start the tutorial, you should know what to include on your page to maximize engagement and conversions.
This will help you choose the right page builder that allows you to add those elements to your lead capture page.
What to add to your lead capture page?
To create a successful lead capture page, you should consider adding these page elements.
- Attractive title: Your title needs to grab the visitor’s attention and clearly communicate what you are offering. This will encourage visitors to stay on the page and read more.
- Attractive text: The content you add should clearly explain the offer and how visitors will benefit from it.
- Lead capture form: Add an opt-in form that includes the form field for the information you need. Remember to collect only the information necessary for the form to be short and easy to fill out.
- Call-to-action button (CTA): You must customize the color and text of the CTA button so that it stands out on your page. If you are offering an eBook, headhunter: how to find the right professional for your company you can use “Claim my free eBook” instead of “Download free eBook”.
- Images: Use attractive images that are relevant to your offer. For example, you can add a cool headshot if you’re promoting a webinar.
- Testimonials and ratings: To increase visitor trust, you can add user reviews and testimonials on your page.
Now that you know what to add to a lead capture page, let’s learn how to create one.
Creating a Lead Capture Page in WordPress
Creating a lead capture page that really converts is a challenge. However, the right lead capture tool will make this very easy.
We recommend using SeedProd, the best WordPress landing page plugin on the market.
SeedProd allows you to create any type of landing page without any coding knowledge. It offers a library of lead capture landing page templates so you don’t have to start from scratch.
In addition, global seo work you can find more than 80 blocks of content that can be used to create dynamic, professional-looking landing pages. Its drag-and-drop page builder allows you to easily add page elements and customize your lead page.
SeedProd really stands out because it has advanced features such as testimonials, countdowns, and CTA buttons that help increase conversions.
Don’t forget that SeedProd has integrated integration with email marketing services such as Constant Contact, AWeber, Active Campaign, Mailchimp and others. Therefore, you don’t have to manually import your lead information into your email list.
In addition, SeedProd is fully responsive, meaning that your lead capture page will look good on all screen sizes. It is also lightweight and has been developed with best practices so that your page is charged at the speed of light.
Now, we’ll show you how to create a lead capture page in WordPress with SeedProd.
Step 1: Install and activate the SeedProd plug-in
The first thing you should do is register for your SeedProd account.
This will give you access to the SeedProd dashboard, where you will receive a downloadable plugin file along with a license key.
You will need to install and activate the SeedProd plugin on your WordPress site. For more details on this, see our tutorial on how to install a WordPress plugin.
After you activate the plugin, you need to enter the license key of your SeedProd account.
For this, you can open the SeedProd” “Settings tab in the WordPress admin panel and enter the license key.
Click the Verify Key button and you will see a success message.
Now, you can start creating a lead capture page for your website.
Step 2: Create a new lead capture page
To create a new lead capture page, go to the SeedProd tab in your admin panel.
You will see 4 options for setting up Coming Soon, Maintenance Mode, Login Page and 404 Page mode. Thus, you can easily create a page under construction to notify visitors and create your email list even before the site is up and running.
If you scroll down, you’ll see the Landing Pages section. Click the Add New Landing Page button next to it.
This will open the template library that contains more than 100 landing page templates.