Black Friday remains the biggest shopping day in the Western world and also the kick-off to Christmas shopping for many consumers. In this blog post, we will review how to strategize and prepare your webshop to get the most out of Black Friday.
One of the biggest sales days of the year
For many stores, the biggest turnover mobile phone number data updated 2025 of the year is on this particular day, and the competition for consumers is therefore extremely high. How exactly do you make your store stand out from the crowd and ensure that customers shop with you rather than your competitor? And how do you ensure that sales on the day also help grow your store afterwards? These are some of the questions we will answer for you, who runs a webshop, right here. So find a good cup of coffee, sit back and get inspir.
1 – Start planning well in advance
To get the most out of Black Friday, it’s while influencer marketing continues important to have a clear plan for what’s going to happen and how you’re going to use the high demand from ready-to-buy consumers to grow your webshop. Most webshops today offer something like 20% off the entire shop for Black Friday, so if you want to stand out from the competition, we recommend that you get a little creative with the savings on your products, but also how you get the user activat when the person lands on your shop.
This could be taking part in a competition where you use gamification, a newsletter sign-up or a direct purchase on your site. When planning the savings, you can usefully identify some hero products that you know sell well or collect some products from previous collections that can be plac further down to attract customers to your site.
Stand out from the crowd on social media
In addition to your messages, you should also canada cell numbers consider whether you should run Black Weekend, Cyber Monday or even Black Week as a supplement to Black Friday, which can be an advantage for you.
Once you have these parameters in place, the next step in your planning is to have a strategy for which channels you want to include in the time leading up to, during and after, as well as how you want to use these to create the best synergies and added value.
If you lack inspiration for some of these parameters, you can usefully examine what your closest (and largest) competitors did in 2019. We typically see with many of our customers that Black Friday is also a day when consumers can find themselves buying products that do not normally sell as well, as their wallets are just looser. You should therefore look through your entire product catalog and include it in your campaign planning.