When choosing an incentive to get the consumer to sign up, there is good reason to read up on the 6 principles of persuasion . An
incentive for signing up that often gives a good response is a discount code that the consumer receives in their inbox when signing up.
In this way, you give the consumer an incentive to sign up – without having to give out a discount code.
In the period leading up to Black Friday, you can offer something exclusive to those who sign up. This could be, for example, early access overseas data to shopping or seeing how much discount the products will be by before others. Customers expect you as a webshop to run deals on Black Friday and in most cases will be happy to give their email address in exchange for being first in line when they go shopping. We have historically seen a lower price per sign up for the webshops that run this type of message compar to other periods of the year, while this is a very purchasing subscriber that you get on your list.
3 – Be clear in your communication on the website
When a new consumer lands on your once the strategy and creative brief website, the person should be able to see within seconds whether you are running a sale and if so, what they can save. Here you have good reason to prepare a Black Friday theme for the page that goes live on the day, so that consumers get in the Black Friday mood. This can be anything from a banner on your front page to an overlay on the product images or a pop-up – the possibilities are many, and only your imagination sets the limits.
4 – Remember to check the user experience on all devices
Almost half of all online purchases will be canada cell numbers made from a mobile device by 2022. Although this trend has only been one-way for more than a decade, there are still some webshops that are lagging behind in terms of user experience from a mobile device. It is important to ensure that your content, when you land on the site, has the right messages regardless of the device. A good design philosophy to work with here is what is call mobile first, where you build your website around the mobile experience first and then add more sections on desktop.