Do you want to set up WordPress conversion tracking? Conversions are the key to growing any business. And you should track lead conversions to analyze the performance of your marketing campaigns. Conversion tracking also helps shape your company’s strategy. In this article, we’ll show you how to set up WordPress conversion tracking for your site. But first, let’s clarify what conversion tracking really means. Since this article is long, we create an index to help you. This helps you quickly go to any section.
What does conversion tracking do?
Conversion tracking helps you find the marketing channels that are driving the most sales. On the other hand, conversion tracking data will also show you the features you’ve invested your marketing efforts in and aren’t getting the results you want. With detailed tracking, you can discover your customers’ journey and understand their obstacles.
Then you can make changes to remove these obstacles and continue tracking conversions to see results. In other words, portugal phone number data conversion tracking will provide the data of your success and your shortcomings, so you can design your marketing campaigns to grow your business. Why is all this important?
You can invest time and money to promote your brand, but if you don’t track the outcome of your efforts, you won’t know if your investments are paying off. You should know how many conversions you got in a specific period from a specific feature to measure the success of your marketing. Now that you know why this is so important, let’s take a look at some of the best tools for setting up WordPress conversion tracking.
WordPress Conversion Tracking Tools
Google Analytics is the most popular and free tool for tracking your website traffic and conversions. It provides complete data about your traffic sources, we carry around devices that track user activity, and custom reports, as well as allowing you to set up conversion tracking for your marketing campaigns, Google Ads, Facebook Ads, and so on. Want to know how you can do all this with Google Analytics? We will enable WordPress conversion tracking step by step!
How to enable WordPress conversion tracking in Google Analytics
To enable conversion tracking, you need to add the Google Analytics code to your site. We recommend using MonsterInsights, the best Google Analytics plugin with advanced tools to add full and detailed analytics to your WordPress dashboard.
Start by installing and activating the MonsterInsights plugin. For more details, see our guide on how to install a WordPress plugin. After activation, you need to visit the Insights” Settings page in the WordPress admin panel and enter your license key. For WordPress conversion tracking, you’ll need the MonsterInsights Pro plan. Find the license key in your MonsterInsights account.
Click the Verify button to continue. After successful verification, you need to go to the Insights” Reports page in the WordPress admin area. A pop-up will show up where you will need to click the Launch Setup Wizard button.
On the next screen, facebook users you will need to add your business details and store the settings to connect your WordPress site to Google Analytics in just a few minutes.
For more details, see our complete guide on adding Google Analytics to WordPress.
Set up ecommerce conversion tracking
If you have an online store, you can track the sales status of your products and the activity of users in your ecommerce store. Google Analytics offers ecommerce conversion tracking to find your best-selling products, the least sold and the ones that generate revenue. It works for WooCommerce right away. You need to manually activate the advanced ecommerce conversion tracking for your online store in Google Analytics.Etapa 1. Activate advanced ecommerce reports in Google Analytics To enable advanced ecommerce tracking, visit Google Analytics and choose your website. Then click the Admin option in the lower left corner of the screen.
It will display several analysis options in columns. In the View column, you need to click on the Ecommerce Settings option.
Next, you must enable the options Activate ecommerce and Activate enhanced ecommerce reports.
These settings will enable ecommerce reports for your website.Etapa 2. Install the ecommerce add-on in MonsterInsights and enable enhanced ecommerce After enabling your Analytics account settings, you need to go back to the WordPress admin panel and visit the Insights add-ons page. From there, you will install and activate the ecommerce add-on.
This add-on works seamlessly with popular WordPress ecommerce plugins including WooCommerce, MemberPress, Easy Digital Downloads and so on.
After activation, go to the Insights “Settings” page and click the eCommerce tab in the top navigation menu. Now, swipe the Use Enhanced eCommerce option (Use Enhanced Ecommerce) to activate it.
This is the fastest, easiest and most advanced method to enable ecommerce conversion tracking on your website.Etapa 3. View ecommerce conversion reports To view ecommerce conversion tracking reports, visit the Insights” Reports page and click the eCommerce tab in the top navigation menu.