To run a successful online business website, you need an analytics solution that helps you collect website data and provides actionable insights. This eliminates the guesswork and you can start making data-driven decisions to grow your business.
You may already know that Google Analytics is the most popular website tracking solution that exists, but there are many other products that take a different approach to tracking websites.
In this guide, we will only compare the best analytics solutions for your WordPress site.
Best analytics plugins for WordPress
1. MonsterInsights
MonsterInsights is undoubtedly the No. 1 Google Analytics plugin for WordPress. It simplifies the process of connecting Google Analytics with WordPress and makes it easy with just a few clicks!
Once activated, MonsterInsights has a setup wizard that will allow you to set your settings step by step.
It then collects your website data and turns it into easy-to-understand reports. You’ll get all the important insights and statistics you need directly from the WordPress dashboard.
With MonsterInsights, you can enable different tracking features with just a few clicks, without having to tap on a single line of code. In the blink of an eye, argentina phone number data you can analyze your site’s performance in targeted reports to see e-commerce data, contact forms, blog content, real-time users, custom dimensions, and more.
The plugin allows you to do more than just track data. There are integrated tools to test site speed, display popular posts, track affiliate links, analyze your headlines, and more.
MonsterInsights also integrates seamlessly with Universal Analytics (GA3) and Google Analytics 4 (GA4). You can use any version running with MonsterInsights or you can use both at the same time with MonsterInsights Dual Tracking feature.
In addition, MonsterInsights has a friendly support team and many documents and tutorials to help you maximize the value you get from your stats.
2. 2. ExactMetrics
ExactMetrics, formerly known as Google Analytics Dashboard for WP, is another popular Google Analytics plugin for WordPress. Similar to MonsterInsights, it allows you to see your site data directly in the WordPress dashboard.
You can track data from every page, post, and product to find out what’s popular and what isn’t.
In addition to real-time statistics and beautiful reports, this Google Analytics plug-in includes tracking of affiliate links, demographic reports, avoid poor or low-quality content file tracking, event tracking, improved link attribution, and more.
The plugin recently announced support for Google Analytics 4! In addition, it uses Google Optimize so you can run split tests and adjust the speed and sample rate as you progress.
ExactMetrics also offers one-click tracking integration with popular WordPress plugins and services such as WPForms, WooCommerce and MemberPress.
3. Google Analytics
Google Analytics is the most popular website analytics solution available. Creating a Google Analytics account is completely free and you can use a single account to track multiple sites.
Google Analytics will show the number of visitors to your website, the origin of those visitors, the time they stay on the site, and more. You can also track links, global seo work track user engagement, and perform A/B testing.
When you sign up for Google Analytics, you should also create an account with Google Search Console to track more metrics about your site’s performance on the Google search engine.
4. 4. Pilehouse
Heap is an alternative to Google Analytics that allows you to automatically track every event of your website or mobile app. For example, on the web, Heap tracks clicks, forms submissions, and more, without any work on your part. On mobile, Heap tracks every touch, swipe, touch, and any other gesture-generated event without any configuration.
The main difference between Heap and Google Analytics is that Heap focuses on automatic event tracking, while Google Analytics can only automatically track page views. Heap also facilitates the tracking of individual users, even if it is on different devices and cookies.
With Heap’s Event Visualizer, you can easily set up conversion funnels or do segmentation analysis in a few seconds without knowing any code.
If you want to crawl your iOS website or app that requires conversion funnels or segmentation analysis, Heap will make your work quick and easy.