What is a company’s “break even point” and how to calculate it?
The break-even point allows you to anticipate when you will start to make a profit and how much volume of […]
Digital Marketing
Digital Marketing
Everything you need to know about customer expectations to improve your company’s sales
Dissatisfied Customer: Customers become dissatisfied when there is a difference between their expectations and the experience they had while shopping.
Digital Marketing
How to treat a friendly customer?
You probably have or have had a client with the characteristics list above. Although they are very sociable, it is
Digital Marketing
What is a sales agent, what are their functions and what profile should they have?
The first thing you need to become a good professional is to study . To do this, you need to
Digital Marketing
Omnichannel ecommerce: implement your strategy in 5 steps
Amazon has done this very well. Not only do its customers have access to their profile through the website, but
Digital Marketing
Omnichannel KPIs: 10 omnichannel metrics that measure your results
A good example is when you go to a store to buy something and you look at the brand’s app
Digital Marketing
How to collect from a portfolio of delinquent clients without offending them?
The concept refers to a group of clients who have not fulfilled their payment obligations to a company. They are
Digital Marketing
Market Development: Time to Expand?
Market development is an expansion strategy that deals with the growth of a company by conquering new markets. That is,
Digital Marketing
How to determine customer acquisition cost?
Customer acquisition is the set of processes by which new consumers are generat for the company, regardless of the acquisition
Digital Marketing
Successful salesperson: characteristics and skills
One of the most important skills of a successful salesperson is resilience . Throughout your career path you will have
Digital Marketing
Complete guide to internal communication: what it is + 6 advantages + 8 tips to apply it in your company
By “endomarketing” we mean all marketing actions and strategies aim at the internal functioning of the company. In other words,
Digital Marketing
Sales script: what it is and how to make a sales speech
With a sales script, sales teams have a short pitch to guide the presentation of a product, service, or solution