Start by creating compelling content: tell potential customers about the value of the product, about the goals of your company, share case studies. Create to get more leads simple and clear pages for each product with high-quality product images.
You can also show that the product offer is limited: for example, set a timer to count down the time until the end of the promotion, indicate how many b2b email list units of the product are left in stock to motivate users to make a purchase decision faster.
3. Call tracking
1. Call “hot” leads. A phone call is appropriate when the sales department has already formed a personalized and relevant offer. A phone call to get more leads as the first interaction can be a turn-off: users are not familiar with the product and do not yet system for metalworking and industrial companies trust your company, it will be difficult to convert them into buyers. Focus the sales department’s attention on “hot” leads. This saves time and reduces dissatisfaction of potential customers.
2. Determine the source of traffic that actively brings in customers. Call tracking helps track which advertising channels and specific ads are sending callers.
When a call comes from an offline advertisement, Call Tracking shows which billboard or, for example, TV commercial caught the client’s attention.
3. Analyze the actions of sales managers to quick signs find out how effectively they convert leads over the phone. Listen to conversations with clients, analyze calls that use words and phrases that promote sales, use good calls to train newcomers.
Main
- A lead is an interested user, lead generation is the process of attracting leads, and lead management is the process of converting a potential buyer into a real one.
- Cost per lead (CPL) is calculated using the formula: CPL = total costs / number of leads .
- For lead management, you can set up email newsletters , evaluating them by open rate, click-through rate, to get more leads conversions, optimize the site and use call tracking .
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