Another tip is to use chatbots to respond to customers on social media.
For example, LEGO launched a Facebook Messenger bot called Ralph. This handy bot helps shoppers discover gift ideas and tips for their loved ones during the season of giving.
The best part? Once customers interact with Ralph, the chatbot can easily guide them through the sales process.
By the end of the campaign, the company had generated a 3.4x return c level contact list on ad spend because shoppers enjoyed receiving personalized gift suggestions.
Build a community around your brand
To improve customer loyalty, e-commerce brands need to create a community that their customers can identify with.
That said, we recommend creating social media accounts that resonate with your audience’s interests and values. Go beyond picturesque product photos and feature behind-the-scenes looks and user-generated content.
Brands like Glossier have managed to succeed by building a loyal success isn’t just about the numbers community on social media. The brand has targeted millennial women and has invested a lot of money in technology and data analytics to identify posts and products that their target users will love.
The result is an Instagram community with over 2.3 million followers.
Glossier’s commitment to the community is so strong
That it is the backbone of their expansion into the UK and European markets. The US-based team flew to the UK and took engaged followers out for lunch to drive even more engagement ahead of the brand’s international launch.
To every message and commenting on their Instagram posts. This simple the company gesture drives engagement because shoppers are more likely to communicate if they know they’re being heard.
Additionally, Glossier also creates open threads to start conversations. For example, in their latest thread, “What’s Everyone Reading?”, the writer describes her current favorite reads and encourages readers to do the same.
The result is 128 comments with different replies and conversations
In the near future, brands that actively engage with their users will email data eventually gain more followers and buyers. Due to these circumstances, brands need to focus on creating engagement and inspiring conversations among current customers.
Show pop-ups at the right time
Popups may seem annoying, but they can get the job done.
When done effectively, a popup can help you get more conversions and acquire more quality leads.
In fact, Backlinko founder Brian Dean reports that exit intent popups added 50,000 people to their subscriber list!