A blogger profile with 10,000 subscribers or more allows you to leave a link in Instagram stories* with your UTM tag, so you can easily track where the remarketing campaigns leads came from. The blogger can also leave a link in the profile description that his subscribers will follow.
Bloggers can solve performance tasks in the increasingly popular live broadcast format
Leaving subscribers, for example, a promo code for the company’s products. The market is currently seeing the transformation of e-commerce not only telegram data into social commerce, but also into live commerce.
Example: cosmetics manufacturer Vivienne Sabo released a new series of eyeshadow palettes. To promote the product and increase sales on remarketing campaigns the platforms “Golden Apple”, Ozon and Rive Gauche, the brand turned to Migel Agency.
The agency chose the trend in the direction of social commerce —live broadcast in collaboration with bloggers. During the campaign, 40 beauty difference between a traditional system and an automated system bloggers with an audience of about 50,000 subscribers each demonstrated the product and shared their opinions about it. The campaign lasted three weeks. During this period, bloggers gave away promo codes with a discount on the product in certain marketplaces.
The agency also identified bloggers who had already used
Vivienne Sabo products. Their audience was already familiar with the brand, so it was easier to promote the new collection. In live broadcasts, the bloggers did their own makeup and held master classes for subscribers.
Since the opinion leader spoke about the benefits of the product in a native way, this format helped to increase sales – the audience was interested in quick signs trying the product themselves and repeating the blogger’s image.
As a result, the live broadcasts were watched by about 260,000 people, and sales increased from 68% to 7,700%.
Lead Generation Method 4: Lead Generation with DMP
DMP platforms work like this: a pixel (program code) is installed on the customer’s website, which tracks visitor data. It then processes the remarketing campaigns information received, compares it with the data in the database, and collects it into segments.
The data obtained by the DMP platform can be used for advanced advertising targeting.
How to work with myTarget is explained in the marketer’s dictionary.
According to Google,only 31% of search queries, related to computer games, are entered by
men aged 18 to 34 – typical buyers. This means that using demographic segmentation alone, you can miss 70% of potential customers.
Targeting by geolocation, keywords or interests provides too broad an audience reach. An advertising campaign based on
DMP platform data is more targeted, it reduces the number of impressions required to make a click.