However, more e-commerce businesses mean more competition. Therefore, businesses must be able to use effective marketing tactics to stay ahead of the competition despite the cutthroat market .
In this article, I will walk you through practical how-to tips that will help e-commerce entrepreneurs succeed beyond their wildest dreams. It will also include online marketing tools to help brands stay relevant and engage with users.
Build a referral marketing program
Remember the last time you purchased from a new eCommerce site. We bet that the recommendations of friends or family influenced your purchase. Since they are the ones you trust the most, you are easily convinced by their words.
In fact, one study found that shoppers are 50x more likely to purchase a product if it’s recommended by loved ones. Plus, word-of-mouth customers are likely to spend 200% more than the average customer and get twice as many referrals.
While word-of-mouth marketing
happens organically, online businesses can encourage customers to refer their brand through a referral program. It works by incentivizing current customers or country email list brand advocates through giveaways, rewards, and discounts.
Brand advocates already have experience using your product. Therefore, they are effective brand ambassadors for your business.
For example, Driftaway, a coffee subscription service, lets customers earn 200 Driftaway points ($20 value) for every friend who signs up. Meanwhile, friends also get a free kit as an incentive to sign up for their service.
How to build your own referral program?
Apps like ReferralCandy allow online entrepreneurs to start their own referral program in minutes. After creating an account and choosing incentives, the app can automate the referral process.
Provide customers with useful content, not promotions
Provide consumers with relevant content. Most customers will interact with your business through emails, blog posts, social media posts, and other new products while influencer marketing continues promotions. However, they will only pay attention to marketing content that is useful to them.
To begin, you need to determine what information your target audience needs.
According to Clearvoice.com, here are some questions to consider:
- What does my target audience do online and what content do they read?
- What are the best and worst performing types of content on your website?
- What types of content or topics are you missing?
- How will the content be distributed and promoted?
- Do you have the budget and resources to create content ?
Next, create blog posts, ebooks, white papers, and usable case email data studies for your website. While in-depth content can draw your readers in, adding visuals like images and videos will enhance their understanding of your content.