For the hotel sector, it is essential to maintain an active search for clients, a compelling reason to know how to obtain more hotel reservations with Email Marketing . This channel allows you to communicate and maintain contact with past guests and with potential guests who are yet to come.
Likewise, it gives you the possibility How to get more of keeping your clients informed about new offers, improvements or new acquisitions, hotel services and activities, etc. If you want to increase the occupancy of your establishment and enhance its visibility on the Internet, Email Marketing will help you obtain more reservations with a moderate investment.
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Reasons to carry out an email marketing strategy in your hotel
Email marketing is an increasingly popular option in the business plans of brands in all sectors. Its effectiveness is an invitation to invest in this strategy.
But, if you are still not completely convinced, in the list below you will find several reasons that will help clear up your doubts:
1.- Low cost and high ROI
There is no need for large investments to launch a newsletter for commercial purposes. There is no need to pay for advertising or commissions, and most reservations are made directly. That is, without any intermediary canada phone number data between the hotel and the client.
Furthermore, according to a study by eMarketer , with an average ROI of 122% , an email marketing campaign is 4 times more effective than one developed through social networks.
2.- Possibility of branding
It is clear that the main objective is to get more crisis management: 3 steps to avoid chaos in your company hotel reservations. Even so, through Email Marketing you can take advantage of selling your hotel brand more and better.
This way, you can become known for your hospitality, attention to detail, or any other characteristic you want to highlight.
You can also build your brand through original global seo work content that talks about you and your most notable characteristics.
3.- Possibility of selling the destination
The main interest of travelers is not the hotel, but the destination. First they look for a place to spend their vacation and then they choose the place where they will stay.
You can take advantage of this opportunity to include visits to places of interest, leisure activities or cultural events in your newsletter. This way, you encourage them to visit an ideal place and, in addition, to enjoy it by staying at your hotel.
4.- It allows you to segment your audience at a very specific level
In an email marketing campaign, it is important to segment your audience based on different variables. After classifying your newsletter subscribers, it is easier to personalize your messages . A specific offer can translate into a higher number of reservations.
Here are some variables you can use:
- Users who have already stayed at the hotel before. If they haven’t done so, but have shown interest at some point, you can get them to visit the destination and decide on the hotel.
- If you are traveling for business, with How to get more family, with friends or with your partner
- Their average spending at the hotel on previous visits. Imagine that their history shows high spending and a significant use of extra services. You should send timely emails to these VIP subscribers to encourage them to book on high-demand dates.
- Customers who use services such as spas, restaurants, gyms, etc. In this case, it is advisable to send emails with special promotions on gastronomy or wellness and health.
- People who visit the hotel regularly deserve special newsletters with exclusive offers.
5.- Opportunity to make your hotel memorable with images and videos
People tend to remember images or videos more than words. That’s why it’s more than interesting to use graphic content in your newsletter. With newsletters that include this type of element, you can make the subscriber feel like they’re actually in the hotel.
6.- The power of automation at your service
The advantage of having the power of automation at your service allows you to save enormous time in your business. You will know that the clients who meet the conditions you have set are receiving your emails automatically . This way you will not need to do anything else to know if they are receiving the right messages. To do this, you must create a strong campaign with these stages:
- Define the objective.
- Decide the number of emails to send.
- Segment the audience.
- Identify the trigger of the sequence.
- Design and write the emails.
- Configure shipping.
- Testing to optimize the campaign.
Keys to creating the ideal promotional email for your hotel
Content is an essential part of getting more hotel bookings with Email Marketing. No matter how innovative your design is, if what you offer doesn’t captivate, you won’t get the desired bookings.
How to entice the reader? There is no single perfect formula, but there are some actions you can take to achieve your goal:
Identify the target audience
After segmenting, you will know which messages to send to customers with different profiles. Sendings that are targeted will be the most effective.
Put the right email subject
Make every effort to make the recipient want to open the message. To do this, it is a good idea to keep the subject line short and attractive. Try not to make it too commercial, as this could trigger spam filters.
Put a logo, image and body text
Add your brand logo at the top of the email and a large image of the destination, hotel or activity to present it. All the photographs, GIFs or videos you include must be of quality and immediately attract attention.
After the image comes the text, the factor that will make the recipient choose your establishment or not. Carefully write a description of the offer that you think is appropriate for the recipient of your message.
Add an eye-catching CTA
Place a call to action button at the end of the offer. It can be the classic “book now” or something more adventurous whose creativity will appeal to the user.
This way, with a simple click you will be sending potential clients to your booking page. Make the button eye-catching, whether it be with a color, shape or letters that attract attention.
Facilitates contact
At the end of the email, leave your contact details, the logo again, links to social networks and a button to unsubscribe from the newsletter, if the client so wishes.
Analyze the results
Track the results of the emails you send. How many users have interacted, how many reservations or sales have been made, the click and bounce rate… You can do this using email marketing software.
Best practices for hotel email marketing
To achieve the greatest possible effectiveness with your Email Marketing campaign, you can resort to these strategies and recommended practices:
Make sure you have permission from subscribers
In some European regions, recipients’ consent is required to be able to send them promotional emails. A good way to obtain this is to request it in the confirmation email when they make a reservation or enquiry.
Plan ahead
Plan an email marketing strategy in advance for the entire year. Having campaigns scheduled in advance gives you room to make changes if something unexpected happens.
Of course, you will need to plan the frequency of emails, the topics to be discussed, have special dates, exclusive offers, etc. marked.
Don’t forget about responsive design
Visualize the message you are going to send, taking into account that it will be viewed on both computers and mobile devices. Keep in mind that today most emails are opened on mobile devices. Therefore, it is recommended that texts be short and visual, avoiding embarrassing typographical and formatting errors.