Customers trust brands that provide them with useful and interesting information. In addition, 80% of business decision makers prefer to learn about a company from articles rather than from advertising. This makes content marketing one Content Marketing of the most effective lead generation tools. How to use it:
1. Create lead magnets, offering useful checklists, guides buy bulk sms service or instructions in exchange for contacts.
2. Create and maintain a blog.
3. Make videos with useful recommendations and reviews. For example, if you sell furniture, you can start a video blog with room tours.
4. Organize webinars.
With content marketing:
- you demonstrate the company’s expertise;
- increase loyalty as potential clients Content Marketing gain new knowledge from you;
- unobtrusively collect contacts:80% of users are willing to sharethem in exchange for receiving useful content.
We explained how to create a content plan for a blog, email newsletter, and social networks .
Example: wholesaleonline women’s competitiveness in the distribution sector requires efficiency clothing store decided to build communication with the target audience, store owners, and increase conversion.
To separate the required group of users, the store placed a pop-up on the site with a survey: why visitors came to the site.
It was possible to choose one of four options:
- I am a store owner.
- I’m planning to open a store.
- I have an online store.
- Just looking at clothes.
The company offered useful materials to quick signs store owners and those planning to become them, 23.4% of visitors who saw the pop-up left email addresses. The brand then sent articles by email. The percentage of open letters was 46.5%.
Lead Generation Method 6: Omnichannel Marketing
Every year, there are more points of contact Content Marketing with a brand. Before the Internet, a buyer only interacted with a store when visiting a point. Today, he can communicate with a brand in a messenger, through a call center, order a product in an online store, buy on Instagram*, or come to a showroom.
Unlike omnichannel marketing, a multichannel strategy involves working with several communication channels to interact with the user, but they do not support each other. For example, a company may have an online and offline store. Compare prices on the website and in several marketplaces. Subscribe to newsletters to learn about promotions. Chat with customer support in any messenger.