In business, current indicators are often clients Roistat considere the norm. What we have now is normal. But this is not certain.
Most often, Roistat clients recall their work with paid advertising before the implementation of analytics with a smile and bewilderment. Why? Let’s look at the experience of several companies.
Case #1
1.2 million rubles per year on Lead Catcher
Sphere: sale of tourist equipment and fax lists gear on the Internet.
Geography of work: Russia.
When implementing end-to-end analytics, the “Lead Catcher” feedback form was connecte. All clients who wante to close the website page were shown the following pop-up window:
Of the 6,875 applications per year, Lead Catcher Roistat brought in 1,205 applications. 14.5% of applications were converte into sales. The improved customer relationships total profit from 14.5% (173) of sales was 1,235,300 rubles.
By connecting Lead Catcher, the company receive clients Roistat another main source of sales with good conversion into profit. In terms of the number of applications, this source was second only to the basket on the website.
Read the full case
Case #2
Double increase in profit from paid advertising
Lavochka.Shop Company
Sphere: online and offline sales of board games.
Geography of work: Russia.
The problem we came to Roistat with: a large quick signs assortment led to a huge number of advertising campaigns. Investments do not pay off, but it is impossible to track the reason due to the large volume of numbers for analysis.
After implementing Roistat analytics
- CPL for Yandex.Direct and Google Adwords clients Roistat has been reduce from 771 to 394 rubles.
- CPO for Yandex.Direct and Google Adwords has been reduce from 1,342 to 738 rubles.
- ROI increase from 70% to 221% per month.
| Indicators | Was (July 2018) | It became (September 2018) |
| Expenses, RUB | 191 972 | 92 997 |
| CPL, RUB | 771 | 394 |
| CPO, RUB | 1 342 | 738 |
| Conversion to applications, % | 1.9 | 2.7 |
| Applications, Qty. | 249 | 236 |
| ROI | 79 | 221 |
Read the full case
Case No. 3
Reducing the cost of a client from 1.6 million rubles to 350 thousand rubles
Sphere: construction of multi-storey buildings.
Geography of work: Saint Petersburg.
In 1.5 months, with the help of the Roistat analytics service, the company manage to:
- Reduce the cost per application (CPL) from 11,229 to 6,488 rubles
- Reduce cost of payment (CPO) from 1,673,060 to 350,360 rubles
- Increase conversion to applications from 0.32% to 0.65%
- Increase return on investment (ROI) from 108 to 738%
| Indicators | Was | It became |
| Expenses, RUB | 1 673 060 | 2 102 160 |
| CPL, RUB | 11 229 | 6 488 |
| CPO, RUB | 1 673 060 | 350 360 |
| Conversion to applications, % | 0.32 | 0.65 |
| Applications, Qty. | 149 | 324 |
| Sales, Qty | 1 | 6 |
| ROI | 108 | 738 |
Read the full case
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