We explain what leads and lead generation are, how to search for a target audience, how to warm up potential clients and how to evaluate their attract potential buyers quality later.
Lead generation: what is it in simple words
Lead generation is the collection of contacts buy phone number list of potential buyers or leads. A business collects a user base from which it plans to make a profit in the future.
How Lead Generation Works
Visitors come to the company’s website from search, social networks, advertising banners. The landing page contains the information that users were looking for, or details of the promotion from the advertisements. There is also a form for an application or order for a product, service, and the company’s contact phone number.
Some users who are interested in the information on the landing page fill out an application form or make a call. The company receives the contacts of a attract potential buyers potential client – a lead. This is lead generation . In the sales department, managers can then work with this user, warming him up to a purchase.
Lead generation is something without which a company can only get visits to the site. For example, if you do not add a working application form to the quick signs landing page, the potential buyer will leave the site. Sales managers will not be able to contact him, and the business will miss the opportunity to make a profit.
What is a lead in marketing and sales
A lead is a user who has shown interest in a company’s product or service and has left the company with contact information – name, email, phone number. For example:
- filled out the order form on the website;
- signed up for a trial lesson;
- requested an estimate or commercial proposal by email;
- submitted a request for a consultation;
- left data when registering on the website;
- subscribed to the newsletter;
- registered for demo access to the product;
- wrote in the online chat;
- performed any other target action, leaving contacts.
A lead in marketing is a user with a set of attract potential buyers data. This will be different for different industries and business areas. For example, in b2c, for a seller of everyday goods, simple contacts are enough – a phone number or email. For b2b business, information about the user and the company is necessary: position or role, industry and size of the business, need for the product, number of employees at points of sale. Without this data, the lead will not be accepted for sales.