The cost of a lead is calculate using the CPL (Cost per lead) parameter. This metric indicates the cost of attracting one client from a specific channel or cost of a lead traffic source. To calculate CPL, you need to divide the amount of expenses on advertising or another traffic channel by the number of leads receive.
Example: a company spent 5,000 ₽ on contextual advertising, the ad was viewe 25,000 times, clicke on 350 times and left a request 17 times. Leads country email list will be considere users who fille out the request and left their contacts, that is, 17 users. So, CPL = 5,000 ₽ / 17 = 294.11 ₽.
3 Effective Ways of Lead Management
After lead generation, all collect leads need to be converte into customers. How can this be done?
1. Email Marketing
Email newsletter helps to convert a potential cost of a lead client into a buyer. Emailwill be receive by 90% of usersEvery ruble investe in this traffic channel will pay off with 30-40 rubles of income.
To understand how effective your email marketing is in nurturing leads, consider these email campaign performance metrics:
Deliverability: The number of emails that commercial automation: why invest in a sales system for distributors? subscribers receive. A high percentage means that your customer email list is clean: you have a real user base, and their emails are working.
Bounce rate: The number of emails that are not delivere, for example due to the recipient’s inbox being full, spam filters, or an incorrect email address. A high bounce rate may indicate that your messages are not reaching your target audience. All users who have opte out of your mailing list should be exclude. Otherwise, you may end up in a spam folder.
Filling out a form on a website:
A slow filling spe speaks to the quality of the quick signs landing page, content or application form. For example, a landing page is too long, and cost of a lead the user has to search for useful information.
Traffic quality: how email recipients convert into applications and then into sales. A low percentage of applications may indicate that the mailing was not sent to
the target audience or the advertising message did not attract users.
Conversion rate: shows how many users performe the target action: downloade materials via a link, registere via email, went to watch a webinar, fille out an order form, or purchase a product.