Videos help generate leads 83% of marketers.As web psychologist Natalie Nahai explains, the human brain is lazy, it is easier for it to process visual Video Marketing content than text.
Because we are instinctively drawn to movement, sound and human faces, video can be the fastest way to convey information, evoke emotion and special lead establish rapport with your audience.
Natalie Nahai, author of Webs of Influence: The Psychology of Online Persuasion
There are two ways to get leads using video: asking for contacts before watching and asking to fill out a form after watching the video. Video can also be just one of the touchpoints on the path to purchase.
Leads from videos are collecte using “turnstile” programs. They are use to add forms to the beginning and middle of the video, and a call to improved customer relationships action to the end.
The team at Wistia, one such service,conducte an internal study and found out, What:
- The conversion rate of the “turnstiles” at the beginning of the video was 16%, but because of the “turnstiles” the number of views of the video decrease;
- videos where the “turnstiles” were Video Marketing place at the end receive more views, but only 3% conversion;
- “Turnstiles” place 10-20% of the time from the beginning of the video receive 43% conversion.
Wistia data shows that require forms produce Video Marketing higher conversion rates than optional ones.
Wistia also recommends adding a call to action at the end of the video, such as viewing the catalog. If you don’t do this, your potential customers quick signs will have to search for additional information about the service themselves.
Example: development companyVidyard splits video viewers into two groupsThe first group saw a call to register for demo access after the end of the video, the second did not.
As a result, the number of free trial registrations in the first group increase by 20%.
Lead Generation Method 3: Influence Marketing
One of the key trends in lead generation is influencer-base marketing. Communications agency Migel Agency attributes this to the fact that the audience trusts native integrations in influencer blogs more than traditional online advertising formats. The influencer becomes an intermediary between the audience and the brand and influences audience loyalty.
Olga Aleksandrova-Myasina, co-founder of the Spotlight marketing agency, believes that business owners themselves prefer native content from bloggers. And this sets a trend.
This is due to the use of bot technologies, when a business has no way of distinguishing whether real users have put a “like” or the money has been waste. In the case of bloggers, all factors work for the client: subscribers will see the post, and the “recommendation” mechanism will work, which has always been much more effective than just advertising
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Olga Aleksandrova-Myasina, co-founder of the marketing agency “Spotlight”
In terms of solving performance tasks, influence marketing is at least convenient. If you choose the right blogger, you can ensure an influx of new leads to your website, social network or landing page
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