Use AI agents to pull and analyze
Expert tip: Take a bird’s eye view of the company to find areas or processes that could benefit from AI. This […]
Digital Marketing
May 2025
Digital Marketing
While influencer marketing continues
Alison Battisby believes that “this type of content is very popular because it showcases very relatable people. They’re genuine perspectives
Digital Marketing
The decline in popularity
Search marketing trends will focus on the growing importance of social search, voice search optimization, and the rise of generative engine
Digital Marketing
Success isn’t just about the numbers
Did the campaign achieve its intended goal? How did the audience respond – positively or negatively? What insights can we
Digital Marketing
The type of content you create shapes
Here are some examples of strong campaign messages: Nike: “Just Do It:” Motivation, empowerment, simplicity Apple: “Think Different:” Innovation, boldness, identity
Digital Marketing
If a campaign lacks a solid concept
Big Idea: Your phone is powerful enough to capture pro-level moments. Creative concept: Real user-generated content proves the iPhone’s camera quality, making
Digital Marketing
Once the strategy and creative brief
With a strong brief, the agency knows Gen Z values convenience, digital engagement, and experiences. So the campaign might focus
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Enabling Career Progression and Growth
High turnover rates or absenteeism can have many causes, including low employee engagement or gaps in performance support. But the
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Transforming Agent Performance with Real-Time Insights and Purpose-Driven QA
Delivering empathy, accuracy and personalization at scale is no longer a luxury — it’s an operational necessity. To meet rising expectations,
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Fostering Emotional Loyalty Through Memorable Experiences:
Loyalty is built on more than just reliable, easy transactions. Aiming to consistently deliver empathetic CX can strengthen the emotional